Strategic Sprint

The

Experience Advantage

Sprint

A 2-week strategic sprint that transforms your brand promise into signature moments your guests will remember—with a clear operational blueprint to deliver them at scale.

Schedule a Consultation

2 Weeks

From start to actionable roadmap

6 Core

Deliverables to transform your CX

12+ Years

Of experience design expertise

What You Get

A unified experience vision

In just two weeks, you'll have everything you need to transform your customer experience from generic to unmistakable—with clarity, alignment, and a roadmap your team can execute immediately.

Unified Vision

A clear, evidence-based vision of your brand-aligned customer experience that creates alignment across operations and marketing.

Signature Moments

2–3 designed touchpoints that differentiate you from your competition and give guests a memorable reason to choose you.

Strategic Roadmap

A prioritized list of capital improvements and initiatives, ranked by guest impact and operational feasibility.

Brand Narrative

Alignment between your mission, vision, and messaging—creating a cohesive story that guides both internal teams and external communications.

Decision Framework

Tools and frameworks for making strategic decisions around brand messaging, and experience design moving forward.

Touchpoint Strategy

A comprehensive strategy for designing future touchpoints across physical spaces, digital platforms, and staff interactions.

Why This Sprint

Strategic value that drives results

Shift from Process to Emotion

Move beyond talking about internal processes to designing for specific customer emotions. Create experiences where guests feel confident, proud, or cared for—ensuring they walk away with lasting positive memories.

High-Impact 'Levers' (Peak-End Rule)

Instead of incrementally improving every touchpoint, identify the moments in your customer journey that make the most difference. Focus your design efforts on the emotionally intense parts that guests will remember most.

Forcing Alignment on Brand Archetypes

Actively debate and align your executive team on your brand archetype—Ruler vs. Explorer vs. Caregiver. This clarity sets guardrails for future design choices, store renovations, app features, and how frontline staff should interact with customers.

Co-Creation & Reality Testing

Rather than creating deliverables in a vacuum, the Sprint includes phases where newly designed concepts are shared with your actual customers and frontline staff—ensuring the ideas are feasible to execute and truly desirable for guests.

The Process

Two weeks to transform your experience

A structured, efficient process designed to deliver maximum strategic value without disrupting your operations.

2-WEEK PROCESS

Days 1-2

Discovery & Alignment

Stakeholder interviews
Brand audit
Journey mapping
Competitive analysis

Days 3-4

Strategic Design Workshop

Experience visioning
Moment identification
Archetype alignment
Narrative development

Days 5-7

Refinement & Planning

Concept refinement
Experience moments
Priority ranking
Impact analysis

Days 8-10

Delivery & Handoff

Final presentation
Implementation guide
Team training
Success metrics

Brand impactCompetitive analysisPriority seekingImplementation guideSustaining momentum

Sprint Extensions

Expand your impact

Enhance the core Experience Advantage Sprint with additional capabilities that deepen insights, accelerate implementation, or integrate emerging technologies into your experience strategy.

Co-creation Workshop

Add 3 business days

Bring customer and frontline staff insights through collaborative design sessions. Bring the voice of your guests and team members directly into the experience design process.

AI Integration Planning